How To Enter : Go to beyondthebake.com and follow the onscreen instructions to (i) submit your complete name, mailing address including zip code, daytime telephone number including area code, and a valid e-mail address and (ii) upload your Video (hereinafter, “Entry”).

Eligibility : ALL SWEEPSTAKES ENTRANTS MUST BE BOTH (A) LEGAL RESIDENTS OF ONE (1) OF THE FIFTY (50) UNITED STATES OR THE DISTRICT OF COLUMBIA, AND (B) HAVE REACHED THE AGE OF MAJORITY IN THEIR STATE OF LEGAL RESIDENCE AS OF THE START OF THE PROMOTION PERIOD. ALL ENTRANTS WHO ENTER THE SWEEPSTAKES VIA THE WEBSITE MUST BE “AUTHORIZED ACCOUNT HOLDERS”, AS DEFINED IN SECTION 8 BELOW, OF THE E-MAIL ADDRESS SUBMITTED AS OF APRIL 15, 2012. VOID OUTSIDE THE UNITED STATES AND WHERE PROHIBITED BY LAW. SWEEPSTAKES SUBJECT TO ALL APPLICABLE FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS.

Timing : The Sweepstakes will start at 12:00:00 AM Eastern Daylight Savings Time (“EDT”) on April 16, 2012 and will end at 11:59:59 PM EDT on June 16, 2012 (“Promotion Period”)

Limit : Limit one (1) Entry per person, household or per e-mail address during the Entry Period.

Prize (s) :

ONE (1) GRAND PRIZE: Grand Prize consists of five thousand dollars ($5,000) awarded in the form of a check made payable to the Grand Prize Winner. ARV of Grand Prize: $5,000.

FORTY-SIX (46) DAILY PRIZES: Each Daily Prize consists of one (1) set of ARM & HAMMER Shakers, one (1) ARM & HAMMER product coupon, and one (1) set of Martha Stewart dish towels. ARV of each Daily Prize: $20.

Total ARV of all prizes : $5,920

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