Eligibility : Hershey’s Bliss Share The Bliss Contest open only to legal U.S. residents of the 50 United States and District of Columbia who are 18 years of age or older at time of entry.

Promotion Period : The Hershey’s Bliss Share The Bliss Contest begins at 12:00:00 a.m. (midnight) Eastern Time (ET) on 8/25/09 and ends at 11:59:59 p.m. ET on 12/4/09 (the “Overall Contest Entry Period”).

How To Enter : Visit www.hersheysbliss.com (“Web Site”), during an Individual Contest Entry Period, and click on an icon, banner or text link to access the Contest registration page. Then provide your name, complete address, date of birth, daytime and evening phone numbers and email address, review and accept any terms and conditions of submitting your Essay, and then submit your Essay (“Entry”).

Limit : Limit one (1) online entry per name per e-mail address per day

Prize (s):

Five (5) First Prizes: Each First Prize winner (“Winner”) will receive an opportunity to wear the designated HERSHEY’S BLISS® 16 ct. diamond Necklace (“Necklace”) for a 14-day period; one (1) paperback copy of The Necklace by Cheryl Jarvis (ISBN:9780345500724) and; two (2) 9.6 ounce bags and two (2) 1.3 ounce bars of HERSHEY’S BLISS® Candy. Winners will also be given the opportunity to travel to New York to attend the Young Survival Coalition’s In Living Pink event scheduled in 2010 (“Prize”). Acceptance of the travel portion of the Prize is optional and not required to accept the Prize as described above. In the event Winners wish to accept the travel portion of the Prize, trip includes: single-occupancy standard hotel accommodations for Winner for one (1) night and $200 spending money (payable to Winner in the form of a check). Approximate Retail Value (ARV) of the Necklace: $32,000.00. ARV of each Prize award is $3,075.00 (if trip taken to NY); ARV of Prize without trip $575.00.

Fifty (50) Runner Up Prizes: Each Runner Up will receive one (1) paperback copy of The Necklace by Cheryl Jarvis (ISBN:9780345500724) and two (2) 9.6 ounce bags and two (2) 1.3 ounce bars of HERSHEY’S BLISS® Candy. ARV: $25.00 each.

Total ARV of all prizes:
$16,625

Winners : For a list of each Winner’s first initial, last name, city and state, mail in a self-addressed, first-class stamped envelope to: HERSHEY’S BLISS SHARE THE BLISS Contest Winners List Request, P.O. Box 3450, Dept. 6961-745, Young America, MN 55558-3450, by 12/31/09.

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