How To Enter : During the Promotion Period, visit http://generalmills.promo.eprize.com/charmchasers and complete and submit the registration form including a valid email address. You automatically will receive one (1) entry into the Sweepstakes and you’ll receive one (1) Instant Win Game play for registering or logging in.

Eligibility : Chase for the Charms (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.

Timing : The Promotion begins on March 17, 2013 at 12:00 a.m. Eastern Time (“ET”) and ends on April 5, 2013 at 11:59 p.m. ET (the “Promotion Period”).

Limit :  Each entrant may receive eight (8) Sweepstakes entries per day during the Promotion Period and eight (8) Instant Win Game plays total during the Promotion Period through any combination of the Charm Chaser App or Online methods of entry

Prize (s) :

ONE (1) GRAND PRIZE: $10,000 worth of gold. Approximate Retail Value (“ARV”): $10,000.

Instant Win Game Prizes:
ONE (1) FIRST PRIZE: The opportunity to be part of a future Lucky Charms animated commercial. Winner must submit a photograph, which will be used to create a character design that will be animated into the commercial. Winner will also receive a framed still of the character from the animated spot. Sponsor is not responsible if commercial production is delayed, postponed or cancelled for any reason, in which event that portion of prize is forfeited in its entirety and no substitution will be provided except as in Sponsor’s sole discretion. Approximate Retail Value (“ARV”): $500.
TWENTY-FIVE (25) SECOND PRIZES: A customized cereal dispenser and a case of Lucky Charms. ARV: $75.
NINETEEN (19) THIRD PRIZES: A case of Lucky Charms. ARV: $40.
SEVENTY-FIVE (75) FOURTH PRIZES: A Charm Chasers T-shirt. ARV: $20.

Total ARV of all prizes :  $14,635.00

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