Eligibility : Samuel Adams Get Cooking this Summer “Text-to-Win” Sweepstakes (the “Sweepstakes”) is open to legal residents of Connecticut, Massachusetts, Maine, New Hampshire, New York and Vermont who are at least twenty-one (21) years of age at the time of entry.

Promotion Period : Begins on Saturday, May 1st, 2010 at or about 12:01 a.m. Eastern Time (“ET”) and ends Thursday, July 15th, 2010, at or about 11:59 p.m. ET

How To Enter : During the Sweepstakes Period, visit samsweeps.com, (the “Website”) and follow the instructions.

Limit : Limited one (1) entry per person, regardless of method of entry.

Prize (s):

Forty (40) Grand Prizes will be selected according to the following geographical areas/regions: twenty (20) Grand Prizes for Region 1 (Official Entry Code “SamNY”): NY; five (5) Grand Prizes for Region 2 (Official Entry Code “SamMACT”): CT and MA; five (5) Grand Prizes for Region 3 (Official Entry Code “SamME”) ME; five (5) Grand Prizes for Region 4 (Official Entry Code “SamNH”): NH; and, five (5) Grand Prizes for Region 5 (Official Entry Code “SamVT”): VT. One hundred (100) First Prizes will be selected for Region 1 and twenty (20) First Prizes will be selected for each of the following geographical areas/regions: Region 2, Region 3, Region 4 and Region 5. The Grand Prize consists of one (1) Samuel Adams ® Cooler Table with Umbrella, one (1) Samuel Adams ® custom smoker/grill and two (2) Samuel Adams ® Boston Lager Perfect Pint glasses with a total Approximate Retail Value (“ARV”) of $600.

The First Prize consists of two (2) Samuel Adams ® Boston Lager Perfect Pint glasses with ARV of $15.00.

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