How To Enter : During the Promotion Period, visit http://www.icantbelieveitsnotbutter.com/Promotions.aspx (the “Website”) to complete the registration form

Eligibility : Open to legal residents of the 50 United States and the District of Columbia, 18 years of age and older as of date of Instant Win.

Timing : Own the Toast (the “Promotion”) begins at 12:00 p.m. Eastern Time (“ET”) on April 12, 2011 and ends at 12:00 p.m. ET on June 30, 2011 (the “Promotion Period”).

Limit : Limit one (1) Instant Win play per person/e-mail address per day.

Prize (s) :

Instant Win Prizes (800 – 10 per day): A Chrome 2 Slice Egg and Muffin Toaster (ARV: $59.99 each). The approximate odds of winning an Instant Win Prize are 1:1,155.


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