Eligibility :
Open to legal residents of the fifty (50) United States and District of Columbia who are 13 years of age or older at time of entry. Employees of IKEA North America Services, LLC, its respective parent company, affiliates, subsidiaries, partners, advertising and promotion agencies (collectively, “Promotion Entities”) and their immediate family members and/or those living in the same household of each are not eligible to participate. All federal, state and local laws and regulations apply. Void where prohibited.

Timing :
The IKEA “Find It” Instant Win Game and Sweepstakes (“Game”) is a Short Message Service (“SMS”) and Internet based Instant Win Game and Sweepstakes which begins at 12:01:00 AM (ET) on 7/28/08 and ends at 11:59:59 PM (ET) on 9/30/08 (“Promotion Period”).

How to enter:
There are two (2) ways to play the Instant Win Game and one (1) way to enter the Sweepstakes:

a) VIA TEXT MESSAGE. Play the Instant Win Game by submitting an SMS with the phrase “FINDIT” via text message to 30364 (the “Short Code”) from your cellular phone. You will then receive a series of return text messages from the Sponsor containing three (3) scavenger hunt questions. Then, using the 2009 IKEA Catalog, correctly answer the three (3) scavenger hunt questions and submit your answers back to the Sponsor via text message to 30364 from your cellular phone. Only winners will be notified. If you are an instant winner, you will be provided instructions on how to claim your prize via text message. Limit (1) instant win game play per person for the Promotion Period, regardless of method of play. The 2009 IKEA Catalog is available for free at participating IKEA stores. Additionally, you may receive several text messages in response to your original submission, including a message confirming your entry, legal disclaimers and options to receive future promotional messages from any of the Promotion Entities. Carrier specific charges for text messages may apply, depending on your individual cellular pricing plan, in accordance with your cellular customer agreement.

b) VIA INTERNET (for non-Mobile entrants). Play the Instant Win Game online by correctly answering the three (3) scavenger hunt questions located at http://www.cellit.net/clientwork/ikea/nationalame.php. Answers to the scavenger hunt questions can be found in the 2009 IKEA Catalog. Follow the online instructions to complete your game play in the Instant Win Game. The 2009 IKEA Catalog is available for free at participating IKEA stores. Only winners will be notified. If you are an instant winner, you will be provided instructions online on how to claim your prize. Limit (1) instant win game play per person for the Promotion Period, regardless of method of play.

c) GRAND PRIZE SWEEPSTAKES ENTRY. To enter the Sweepstakes, go to http://ikea-usa.com/findit and complete the online registration.

Limit :
Limit (1) Sweepstakes entry per person for the Promotion Period.

Prize (s):
One (1) Grand Prize
– Prize includes: $10,000 in IKEA Gift Cards. Instant Win Game Prizes: One hundred (100) First Prizes- A $100 IKEA Gift Card.

Five hundred (500) Second Prizes – A $20 IKEA Gift Card.

Total ARV of all prizes:
$30,000.

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