How To Enter : Visit www.icantbelieveitsnotbutter.com (the “Website”) to complete the registration form

Eligibility : Open to legal residents of the 50 United States and the District of Columbia, 18 years of age and older as of date of Game Play

Timing : The I Can’t Believe It’s Not Butter! Summer Grilling Promotion (the “Promotion”) begins at 12:00 p.m. Eastern Time (“ET”) on May 24, 2010 and ends at 12:00 p.m. ET on September 3, 2010 (the “Promotion Period”).

Limit : Limit one (1) Game Play per person/e-mail address per day.

Prize (s):

Instant Win Prizes (2,575 – 25 per day): A non-stick grilling basket (ARV: $12.99 each).


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