How To Enter : Visit hersheys.com/hersheyscookies (the “Web Site”) during the Sweepstakes Entry Period and click on the icon, banner or text link to access the Sweepstakes entry page.

Eligibility :

Timing : Online entries must be received by no later than 11:59:59 p.m. ET on January 15, 2011 to be eligible to win.

Limit : Limit one (1) online entry per name and/or e-mail address per day

Prize (s):

One (1) Grand Prize. The Grand Prize consists of a $20,000 KitchenAid® Appliance makeover which consists of $20,000 worth of KitchenAid® appliances, as selected by the winner. Approximate retail value (ARV): $20,000.00.

Ten (10) First Prizes. Each First Prize consists of two (2) KitchenAid® Stand Mixers. ARV $758.00 each prize

Total ARV of all prizes: $27,580

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