How To Enter : Visit the Promotion page at vivatowels.com/mikeroweworks (the “Website”).

Eligibility : To enter and be eligible to win, you must (a) be a legal resident of the 50 United States, or Washington, D.C., (b) be 18 years of age or older, and (c) have a valid email address.

Timing : Starting June 1, 2012 at 9:00:00 AM Central Time (CT) and ending July 26, 2012 at 11:59:59 AM CT (the “Promotion Period”).

Limit : Limit of one (1) registration, one (1) Picture upload, one (1) Essay, and one (1) Sweepstakes Entry per person/email address for the duration of the Promotion Period. One (1) Daily Instant Win Game Play per person/email address per calendar day

Prize (s) :

CONTEST GRAND PRIZES (2 AVAILABLE – 1 FOR THE WINNING NOMINATOR AND 1 FOR THE WINNING NOMINEE): $5,000 in Walmart Gift cards (awarded as ten (10) $500 Walmart gift cards). Approximate Retail Value (ARV): $5,000.00 USD each.

WEEKLY SWEEPSTAKES PRIZES (8 AVAILABLE FOR NOMINATORS ONLY ): One (1) $100 Walmart Gift card. ARV: $100.00 USD each.

INSTANT WIN GAME PRIZES (56 AVAILABLE FOR NOMINATORS ONLY): One (1) $50 Walmart Gift card. ARV: $50.00 USD each.

Total ARV of all prizes : $13,600

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