Eligibility : Open only to residents of the 50 United States or the District of Columbia (except for the state of Maine) who are 18 years of age or older at time of entry.

Promotion Period : The Tide HE Sweepstakes begins 9:00 AM ET on 2/1/10 and ends 12:00:01 PM ET on 1/30/11 (the “Promotion Period”).

How To Enter : Visit tide.com/HE and follow the on-screen instructions to register

Limit : Limit one entry per email address per day.

Prize (s):

52 prizes (one per drawing), with a total approximate retail value of $4,160, will be awarded as follows: Each winner will receive a one-year supply of Tide HE awarded as a booklet of 10 free product coupons (each coupon booklet up to $80 value), redeemable wherever Tide HE is sold.

Total ARV of all prizes:

Winners : For the names of winners, available periodically throughout the promotion period, visit www.tide.com/HE.



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