How To Enter : During the Promotion Period, visit BakeSweetMemories.com (the “Website”) and follow the links and instructions to complete and submit the registration form

Eligibility : Sweet Memories Game (the “Game”) is open only to legal U.S. residents of Alaska, Arizona, California, Colorado, Delaware, The District of Columbia, Hawaii, Idaho, Illinois, Maryland, Montana, Nebraska, Nevada, New Jersey, New Mexico, Oregon, Pennsylvania, South Dakota, Texas, Virginia, Washington and Wyoming who are at least eighteen (18) years old at the time of entry and who, at the time of entry, have one (1) of the following Safeway Cards: Safeway Club Card, Fresh Values Card, VonsClub Card, ValuePlus Card, Randalls Remarkable Card, Tom Thumb Reward Card, Genuardi’s Club Card or CarrsPlus/Safeway Club (collectively, “Safeway Cards”).

Timing : The Game begins on November 1, 2010 at 12:00:01 a.m. Eastern Time (“ET”) and ends on January 15, 2011 at 11:59:59 p.m. ET (the “Promotion Period”)

Limit : One (1) play of Game per person and per email address per Day

Prize (s):

Sponsor will award 2,500 First Prizes, 2,500 Second Prizes, 2,500 Third Prizes and 2,500 Fourth Prizes:

FIRST PRIZE: A digital coupon redeemable for a Betty Crocker Cookie Pouch. Approximate Retail Value (“ARV”): $4.

SECOND PRIZE: A digital coupon redeemable for a Betty Crocker Cake Mix. ARV: $3.75.

THIRD PRIZE: A digital coupon redeemable for a Betty Crocker Brownie Mix. ARV: $3.25.

FOURTH PRIZE: A digital coupon redeemable for a Betty Crocker Frosting. ARV: $3.

Total ARV of all prizes: $35,000

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