How To Enter : The entrant must log on to PhoneShame.com (the “Web site”) during the Entry Period and click on the Contest icon, follow the on-screen directions to the Contest page, and complete the Entry Form.

Eligibility : The Contest is open and offered only to legal residents of the 50 United States and the District of Columbia (excluding Puerto Rico), 18 years of age or older (except residents of Alabama and Nebraska who must be 19 years of age or older) at the time of entry.

Timing : Best Buy Mobile Phone Shame Contest (“Contest”) begins July 18, 2010 at 12:00:01 a.m. Pacific Time (“PT”) and ends August 16, 2010 at 11:59:59 p.m. PT (“Contest Period”).

Limit : Limit of one (1) entry per person/email address during the Contest Period.

Prize (s):

Up to Twenty Two (22) First Prizes (one per day during Entry Period):  Each First Prize Winner will receive one (1) $100 Best Buy Gift Card for him/herself and one (1) $100 Best Buy Gift Card for a friend or family member.  First Prize Winners will also be declared Finalists and will be eligible for judging and public voting for the Grand Prize. Approximate Retail Value (“ARV”) of First Prize:  $200.00 each.  Total ARV of all First Prizes: $4,400.00.

One (1) Grand Prize:  One (1) Grand Prize Winner will receive an Ultimate Mobile Phone Package in the form of one (1) $900 Best Buy Gift Card for him/herself and one (1) $900 Best Buy Gift Card for a friend or family member.  ARV of Grand Prize: $1,800.00.

Total ARV of all prizes: $6,200

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