How To Enter : Visit www.gallery.sony.com (“Website”) and follow the online instructions to complete and thereafter submit the Contest entry form (“Contest Entry”)

Eligibility : The Contest is promoting the Sony make.believe advertising campaign and consists of a skill based competition in which prospective entrants who are permanent legal residents of the 50 states of the U.S.A and D.C., 18 years of age or older as of date of entry, (the “Contestants”), demonstrate their skill in expressing themselves in a image.

Timing : The entry period for this Contest begins at 12:00:01 a.m. Eastern Time (“ET”) on February 7, 2011, and ends at 6:00:00 p.m. ET on February 28, 2011 (“Entry Period”).

Limit :N/A

Prize (s) :

One (1) Grand Prize: The Grand Prize winner will receive one (1) $500.00 Sony Style Gift Card and may have their Image used in a Sony online media campaign. Approximate Retail Value (“ARV”) of Grand Prize: $500.00.

Ten (10) Finalists Prizes: All Finalists not advancing to Grand Prize status will receive one $250.00 Sony Style Gift Card. Total ARV of each Finalist Prize: $250.00.

Total ARV of all prizes : $3,000

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