How To Enter : Access the website located at luckydaysweeps2012.com (the “Site”) via computer or mobile device and follow the on-screen entry instructions to submit your entry.

Eligibility : This Sweepstakes is open only to legal residents of the states of Connecticut, Delaware, Florida, Massachusetts, New Hampshire, New York, Pennsylvania, Rhode Island and South Carolina who are eighteen (18) years of age or older as of the date of entry.

Timing : Begins at 6:00 a.m. Eastern Time (ET) on August 3, 2012 and ends at 11:59 p.m. ET on September 15, 2012 (the “Entry Period”).

Limit : There is a limit of one (1) entry per person per day regardless of method of entry.

Prize (s) :

a. Grand Prize: One (1) Grand Prize: 25 Hess Express Gift Cards each worth $100. The approximate retail value (“ARV”) of the Grand Prize is $2,500.

b. First Prizes: Each of the five (5) First Prizes is a Monster Energy® Snowboard. The ARV of each First Prize is $350.

c. Second Prizes: Each of the five (5) Second Prizes is a Monster Energy® Backpack with Monster Energy® Hoodie and T-Shirt. The ARV of each Second Prize is $155.

d. Third Prize: One (1) Third Prize: Evian® Ladies Swiss Army Watch. The ARV of the Third Prize is $100.

e. Fourth Prizes: Each of the twenty (20) Fourth Prizes is a supply of Mike & Ike’s® for a year. The ARV of each Seventh Prize is $88.

f. Fifth Prizes: Each of the three (3) Fifth Prizes is a Fuze® branded Apple® iPod Shuffle. The ARV of each Fourth Prize is $45.

g. Sixth Prizes: Each of the ten (10) Sixth Prizes is a Mike & Ike® Polo Shirt. The ARV of each Fifth Prize is $28.

h. Seventh Prizes: Each of the twenty five (25) Seventh Prizes is a Mike’s Hard Lemonade® Beach Towel. The ARV of each Sixth Prize is $10.

i. Eighth Prizes: Each of the two hundred fifty (250) Eighth Prizes is a Bud Light® Coolie. The ARV of each Eighth Prize is $1.

Total ARV of all prizes : $7,800

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