Eligibility : Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older.

Promotion Period : The Kellogg’s Target Schwinn Instant Win Game (“Game”) is an online-only Instant Win Game.  Game begins at 12:00:00 PM (ET) on 7/1/09 and ends at 11:59:59 AM (ET) on 9/30/09 (“Promotion Period”).

How To Enter : To play the Game, go to www.kelloggs.com/schwinn and follow the online instructions to register and complete your entry.

Limit : Limit one (1) entry per email address, per day.

Prize (s):

One Hundred (100) Grand Prizes – Schwinn®** Bikes for the Family (to be awarded in the form of a $750 Target GiftCard which can be used towards the purchase of Schwinn®** bikes for winner and his/her family at a Target store) (ARV $750.00).

Five Hundred (500) First Prizes – A “Kellogg Character” Bike Reflector (ARV $5.00 ea.).

Total ARV of all prizes:
$77,500

Winners : For names of Grand Prize winners, send a self-addressed, stamped envelope by 12/31/09 to: Kellogg’s Target Schwinn Instant Win Game, Attn: Winner’s List, P.O. Box 185066, Battle Creek, MI  49018-5066.  Winner’s list to be available after 10/31/09.

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