Eligibility :
General Mills Golden Opportunity Giveaway (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry.

Timing :
The General Mills Golden Opportunity Giveaway begins on February 2, 2009 at 12:00 a.m. Eastern Time (“ET”) and ends on April 15, 2009 at 11:59 p.m. ET (the “Promotion Period”).

How to enter:
To enter without sending a text message, visit http://generalmills.eprize.net/goldenopportunity during the Promotion Period and fill out the online entry form. Complete and submit the online entry form including a valid home address. P.O. Boxes are not permitted. You will automatically receive one (1) Instant Win Game play for that day. Follow the instructions to play the Instant Win Game. If you do not have Macromedia Flash, the Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be emailed directions for validation.

Limit:
Each entrant may receive a total of one (1) entry/play of the Instant Win Game per day by any method or combination of methods of entry during the Promotion Period.

Prize (s):

FIFTY-FIVE (55) FIRST PRIZES: $50 cash card. Approximate Retail Value (“ARV”): $50.
ONE HUNDRED SIXTY-FIVE (165) SECOND PRIZES
: $25 cash card. ARV: $25.
THREE HUNDRED THIRTY (330) THIRD PRIZES
: $10 cash card. ARV: $10.

Total ARV of all prizes:
$10,175

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