Eligibility :
Fuel Up For Free With Car 43 (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Void where prohibited. Employees, officers and representatives of General Mills Sales, Inc., Petty Enterprises, ePrize, LLC, as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Instant Win Game is subject to all applicable federal, state and local laws and regulations. Participation in the Instant Win Game constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Instant Win Game. Winning a prize is contingent upon fulfilling all requirements set forth herein.

Timing :
The Instant Win Game begins at 12:00 a.m. Eastern Time (“ET”), February 1, 2008 and ends at 11:59 p.m. ET, November 30, 2008 (the “Promotion Period”).

How to Enter :
You will need a code to access the Instant Win Game. There are three (3) ways to obtain a code during the Promotion Period:

1. Purchase Specially Marked Products: Purchase any of the following specially-marked baked goods at participating grocery stores while supplies last: Muffins, Scones, Cookies, Puff Pastries and Cinnamon Rolls. These baked goods will contain an on-pack sticker with a code.
2. Obtain Free Code Online: Visit http://www.car43win.com and follow the links and instructions to obtain a free code online.
3. Bakery Employee Only Codes: Bakery employees at participating retailers will receive a code from Sponsor initiated communications.

Once you obtain a code, visit http://www.car43win.com and follow the links and instructions to enter the code and register for the Instant Win Game. Complete and submit the registration, including a valid home address. P.O. Boxes are not permitted. Once you submit the registration, follow the directions to advance to the Instant Win Game page and play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game.

 

Limit :
Each participant may play (1) time per day during the Promotion Period, regardless of method or combination of methods of entry.
Prize (s):
There are one thousand five hundred and fifty (1,550) prizes. Each prize is a twenty-five dollar ($25) gas card. Terms and conditions of gas gift cards apply. Odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays. No cash or other substitution, assignment or transfer of any prize permitted, except by Sponsor, who reserves the right to substitute a prize with cash or another prize of comparable or greater value. Winner is responsible for all federal, state and local taxes and fees associated with prize receipt and/or use.

Total ARV of all prizes :
$38,750

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