How To Enter : To enter the Promotion, go to www.carvel.com at any time during the Promotion Period and follow the links and instructions to complete all the required fields provided on the registration form (“Registration Form”), and submit an original essay, video or photo explaining why you appreciate a “very important person” (VIP) in your life and click “Submit” to complete the entry (“Submission”).

Eligibility : The Promotion is only open to legal residents of the 50 United States and the District of Columbia. Participants in the Promotion (“Participants”) must be at least 18 years of age or older at time of entry. The nominated VIP must also be at least 18 years of age or older at time of entry.

Timing : Carvel Ice Cream’s Customer Appreciation Contest (the “Promotion”) commences at 12:00:01 AM Eastern Standard Time (“EST”) on September 1, 2010, and ends at 11:59:59 PM EST on September 30, 2010 (the “Promotion Period”).

Prize (s):

Exactly fifty (50) Grand Prizes (“Grand Prize”) consisting of $76.00 in Carvel cash in the form of a VIP Carvel Diamond Card, redeemable at participating Carvel Ice Cream locations, will be awarded to 25 Grand Prize
Winners and their 25 VIP nominees.

Total ARV of all prizes: $3,800

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