How To Enter : During the Promotion Period, visit www.btfe.com/building and click on the “Join” link at the top of the page to complete and submit the registration form

Eligibility : Building with Box Tops (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.

Timing : The Promotion begins on July 25, 2011 at 12:00:01 a.m. Eastern Time (“ET”) and ends on March 1, 2012 at 11:59:59 p.m. ET (the “Promotion Period”).

Limit : Each entrant may receive up to three (3) Sweepstakes entries per Day

Prize (s) :

Sweepstakes: TWO (2) SWEEPSTAKES GRAND PRIZES (One (1) per phase): 250,000 Bonus Box Tops to be awarded to the BTFE-eligible school of winner’s choice. Approximate Retail Value (“ARV”): $25,000. TWO (2) SWEEPSTAKES FIRST PRIZES (awarded in Phase 1 only): 100,000 Bonus Box Tops to be awarded to the BTFE-eligible school of winner’s choice. ARV: $10,000.

Game: TWO THOUSAND (2,000) GAME FIRST PRIZES (1,000 awarded per phase): 15 Bonus Box Tops to be awarded to the BTFE-eligible school of winner’s choice. ARV: $1.50. TWELVE THOUSAND (12,000) GAME SECOND PRIZES (6,000 awarded per phase): 10 Bonus Box Tops to be awarded to the BTFE-eligible school of winner’s choice. ARV: $1. TWENTY THOUSAND (20,000) GAME THIRD PRIZES (10,000 awarded per phase): 5 Bonus Box Tops to be awarded to the BTFE-eligible school of winner’s choice. ARV: $0.50.

Total ARV of all prizes : $95,000

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