Eligibility : Because I Said So Contest (the “Contest”) is open to residents of the 50 United States and the District of Columbia (includes Alaska and Hawaii) who are eighteen (18) years of age at the time of entry.

Promotion Period : The Because I Said So Contest begins on Friday May 1, 2009, 12:00:00 PM Eastern Time (“ET”) and ends on Sunday May 31, 2009, 11:59:59 PM ET (the “Contest Period”).

How To Enter : To enter, you must visit www.viactiv.com/mother (“Promotion Website”) and follow the directions provided to complete the registration form and submit your essay.

Limit : Limit one (1) entry per person and/or email address per day for the length of the Contest.

Prize (s):

One (1) Grand Prize winner: The Grand Prize Contest Winner will receive a $1,000 gift card. Gift card is subject to terms and conditions specified by issuer.

Five (5) First Prize Winners: Each First Place Winner will receive a fashionable bracelet. The ARV of the First Prize is $50.00 each.

Total ARV of all prizes:
$1,250

Winners : To receive the list of winners after August 15, 2009, send a self-addressed stamped #10 envelope for receipt by June 1, 2009 to: VIACTIV Because I Said So Contest Winners List, c/o RealTime Media, 1060 First Ave, Suite 201, King of Prussia, PA 19406.

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