How To Enter : Go to www.VeryBestBaking.com and complete the official registration form

Eligibility : Sweepstakes open only to legal residents of the 50 United States and the District of Columbia 18 years of age or older

Timing : Between 12:01 am ET on 8/1/2010 and 11:59 pm ET 9/30/10 ( the “Promotion Period”)

Limit : In addition to one (1) automatic entry, entrant can receive up to nine (9) bonus entries, for a total of ten (10) entries per person per email address, regardless of whether more than one person uses the same e-mail address.

Prize (s):

GRAND PRIZE:Ten (10) Grand Prize winners will receive a $1,500.00 American Express®/Simon Giftcard (ARV: $1,500.00 per prize, Total ARV of all Grand Prizes $15,000.00)

FIRST PRIZE: Five (5) First Prize winners will receive $1,000.00 in the form of a check, made out to prizewinner (ARV $1,000.00 per prize, total ARV of all First Prizes $5,000.00).

Total ARV of all prizes: $20,000

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