How To Enter : To enter the Contest, go online to the Sara Lee Deli page on Facebook (www.facebook.com/saraleedeli) and click on the link to access the Contest website (the “Sara Lee Deli Web Site”).

Eligibility : Participation is open to legal residents of the continental United States, Hawaii and Alaska who are 18 years of age and older.

Timing : The entry period for the Contest begins at 12:00 AM Eastern Daylight Time (“EDT”) on September 13, 2010 and ends at 11:59 PM EDT on October 3, 2010 (“Entry Period”).

Limit : Limit one (1) Entry per person, household, and e-mail address.

Prize (s):

The one (1) grand prize to be awarded to the Grand Prize Winner (“Grand Prize”) consists of a home visit, or a mutually-agreeable location in the Winner’s community, from celebrity chef Alex Guarnaschelli. Alex will help solve the winner’s lunchtime challenge by taking the Winner shopping and teaching the Winner and 10 friends new ways to approach this important meal with their family in mind. The Winner will also receive one year supply of Sara Lee Deli pre-sliced deli meats. Approximate Retail Value of Grand Prize (ARV): $2,500 (The retail value of the prize does not include celebrity spokesperson’s fee, travel or incidentals associated with the execution of the grand prize for the Sara Lee Deli “What’s Your Lunchtime Challenge” contest).

Twenty-five (25) Runner-Up Winners will each receive a one year supply of Sara Lee Deli pre-sliced deli meats with an ARV of $180. One year supply of Sara Lee pre-sliced deli meats will be awarded as 24 free product coupons for Sara Lee Deli pre-sliced deli meats.

Total ARV of all prizes: $7,000

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