Eligibility :
The Bundle of Joy Giveaway by Ann Taylor LOFT Maternity (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry. Employees of Ann Taylor Retail, Inc., and ePrize, LLC, and their parent and affiliate companies, suppliers as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Promotion consists of a sweepstakes (the “Sweepstakes”) and an instant win game (the “Instant Win Game”).
Timing :
The Promotion begins on July 7, 2008 at 12:00 a.m. Eastern Time (“ET”) and ends on August 11, 2008 at 11:59 p.m. ET (the “Promotion Period”).

How to enter:
During the Promotion Period, go to http://anntaylorloft.eprize.net/maternity and fill out the online entry form. Complete and submit the online entry form including a valid home address. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the Sweepstakes and advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Once on the Instant Win Game page, follow the directions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game.
Limit :
Each participant may enter/play one (1) time per day during the Promotion Period. Multiple entrants are not permitted to share the same email address.

Prize (s):
ONE (1) GRAND PRIZE: Grand Prize Pack includes a $1,500 Spa Finder gift card, a $1,000 Ann Taylor LOFT gift card, Mama Mio Stretchmark Tummy Rub Oil, an Oi Oi Charcoal Dot Messenger Bag, an Oopa Baby Sling, a Mutsy 4Rider Light stroller, a Canon Powershot 8.0 Megapixel Digital ELPH Camera, Snoogle Body Pillow, a $50 Tiny Prints.com gift certificate and a $15 Gift Card. Approximate Retail Value (“ARV”): $3,949. Odds of winning the Sweepstakes Prize depend on the number of eligible entries received during the Promotion Period.

Instant Win Game Prizes: ONE (1) FIRST PRIZE: Mutsy 4Rider Light stroller. ARV: $679. TWO (2) SECOND PRIZES: Canon Powershot 8.0 Megapixel Digital ELPH Camera. ARV: $250. TWO (2) THIRD PRIZES: Oopa Baby Sling. ARV: $140. TWO (2) FOURTH PRIZES: Oi Oi Charcoal Dot Messenger Bag. ARV: $110. THIRTEEN (13) FIFTH PRIZES: $75 Ann Taylor LOFT gift card. ARV: $75. FOUR (4) SIXTH PRIZES: Snoogle Body Pillow. ARV: $60. FOUR (4) SEVENTH PRIZES: $50 Tiny Prints.com gift certificate. ARV: $50. FOUR (4) EIGHTH PRIZES: Mama Mio Stretchmark Tummy Rub Oil. ARV: $35. FOUR (4) NINTH PRIZES: $15 Kodak Gift Card. ARV: $15. Odds of winning an Instant Win Game prize depend on the number of eligible prizes available divided by the number of Instant Win Game plays. Limit: One (1) Instant Win Game prize per person.

Total ARV of all prizes:
$7,243.

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