How To Enter : To play, click on the “Year of Pop Instant Win Sweepstakes” link available at www.popchips.com and post a digital photograph in JPG or GIF format no larger than 2MB and comment in 140 characters or less and/or “share” it with friends and relatives, as directed (hereinafter, the “Game Play”).

Eligibility : Sweepstakes open to legal residents of the fifty (50) United States and the District of Columbia and Canada (excluding Quebec) who have reached the age of majority in the jurisdiction within which they reside at the time of Game Play (each an “Eligible Participant”).

Timing : Sweepstakes begins at 12:01 AM Eastern Daylight Savings Time (“EDT”) on 5/14/12 and ends at 11:59:59 PM Eastern Standard Time (“EST”) on 12/31/12 (“Sweepstakes Period”).

Limit : Limit one (1) Game Play per Day.

Prize (s) :

The following prizes will be awarded as part of the popchips™ Year of Pop Instant Win Sweepstakes: (5,000) One (1) bag of popchips™ (variety to be determined by Sponsor), ARV: USD $3.49, ODDS: 1:60; and (250) month’s supply of popchips™ (one case, variety to be determined by Sponsor), ARV: USD $25.00 each, ODDS: 1:1,200.

Total ARV of all prizes : $23,700

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