Eligibility :
To participate in the Upload Program and upload a Video you must register to the NCAA Service; be a legal resident of 1 of the 50 United States or the District of Columbia; and be at least 18 or older at the date of uploading your video. In addition, an individual is not eligible to upload their video if the individual has entered into an agreement that would make the broadcast of that individual’s Video subject to third-party approval.

Timing :
You may upload your Videos between February 12, 2009 and April 6, 2009.

How to enter:
Create a Video of yourself, showing you as a fan of your school’s basketball team. Show us what you do before, during and/or after a game to get ready and/or celebrate”, then go to www.tastethemadness.com and follow the instructions to complete the upload process, including the acceptance of this Terms of Use and License. Videos must be uploaded by March 22 to be considered for the commercial.

Prize (s):

As determined by a Coke Zero panel of judges, the best entries submitted to the Coke Zero “March Madabase” will be incorporated into a 30-second TV spot that debuts on April 6.

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