Eligibility : Only open to legal residents of the United States, 18 years of age or older at the time of entry. Void in Puerto Rico and where prohibited or restricted by law

Promotion Period : Begins at 12:00 A.M. (central time) on Sunday, December 28, 2009 and ends at 11:59 P.M. (central time) on Thursday, December 31, 2010

How To Enter : To enter, go to BeginWithCheerios.com to complete and submit the online sweepstakes entry form during the sweepstakes period

Limit : Sweepstakes entry limited to one entry per person per email address per day.

Prize (s):

Fifty Three Thousand Six Hundred (53,600) Prizes will be awarded. Each prize is a Cheerios free product coupon. Approximate retail value of each prize is $3.79.

Total ARV of all prizes:

Winners : A list of winners will be posted on the website at www.BeginWithCheerios.com on a monthly basis.



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