Eligibility :
Open to legal residents of the 50 United States and the District of Columbia, who are 13 years of age and older as of date of entry. Employees of Conopco, Inc., d/b/a Unilever, Don Jagoda Associates, Inc., and each of their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies and their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development, evolvement and execution of this Sweepstakes (collectively ”Sponsor and its Administrators”) and the immediate family members of each, are not eligible to participate or win.

Timing :
The Win the Sweet Life Sweepstakes (the “Sweepstakes”) begins at 12:00 a.m. Eastern Time (“ET”) on September 10, 2008 and ends at 11:59 p.m. ET on November 16, 2008 (“the Sweepstakes Period”).

How to enter:
Three ways to register/enter: ONE: Via the Internet (No Purchase/Text Messaging Necessary to Participate): Visit www.axedarktemptation.com (the “Website“), during the Sweepstakes Period and input all required registration information to receive one Sweepstakes entry. TWO: Via text message: During the Sweepstakes Period, if you have a text messaging capable device, send a text message with the word depicted in the AXE advertisement from your handset to ”74642”. You will then receive a congratulatory message to earn one Sweepstakes entry. You may opt out at any time by replying with the word ”Stop” or sending a text message with the word ”Stop” to ”74642”. You will be charged for each text message sent or received from your text messaging capable device according to the terms in your Service Agreement with your carrier. All online or text messaging entries must be received by 11:59 p.m. ET on November 16, 2008. THREE: Via Interactive Television: if you are a Dish Network or DirecTV subscriber, you may turn your TV to an AXE designated channel or destination (promoted via commercials and/or ads on program guides), and follow the prompts to submit your one entry.

Limit:
Limit one (1) registration/entry per person/email address/phone number via online, text message or interactive television method.

Prize (s):
Grand Prize (1): The AXE Chocolate Card which includes: $25,000 cash, awarded as a check, ten (10) $50 gift cards from GameStop, one (1) trip for two (2) to Los Angeles, California and one (1) trip for two (2) to Las Vegas, Nevada. Both trips are three (3) days/two (2) nights, include round-trip coach air transportation from the major United States airport nearest to winner’s home to destination city and hotel accommodations (based on double occupancy at Sponsor’s discretion). The Los Angeles trip includes two (2) courtside seats to a Sponsor-selected basketball game in Los Angeles, transportation to/from the game, and a $40.00 per day allowance while in Los Angeles, CA. All travel to Los Angeles must be completed on dates specified by the Sponsor. The trip to Las Vegas includes: VIP Access to Palms Hotel and Casino. Admission into the Palms Casino is subject to additional restrictions set forth by the Palms Casino. If winner does not meet Palms Casino requisites/requirements that portion of the prize will not be awarded and no additional compensation will be provided. All travel to Las Vegas must be taken within one year of winner notification. Gift card subject to expiration date and additional restrictions may apply. The ARV of the Grand Prize is $40,500.00.

First Prize (1): A Wardrobe Shopping Spree inspired by GQ with a Sponsor-selected personal shopper. The ARV of the First Prize is $10,000.00.

Second Prize (3): A Live Nation VIP Experience which includes two (2) VIP club passes, two (2) premium seats to a venue, venue facility tour prior to the start of the venue, preferred parking and a $50 Gift Certificate for the merchandise area. Winner’s choice of venue is limited by Live Nation. The arena/venue will be decided by the Sponsor based on the location of the winner and the availability of the venue. Transportation to/from the selected arena/venue is not included with the prize. The ARV of each Second Prize is $5,000.00.

Third Prize (5): An Apple MacBook®. The ARV of each Third Prize is $1,500.00.

Fourth Prize (20): An 80GB Apple iPod® classic. The ARV of each Fourth Prize is $300.00.

Total ARV of all prizes:
$79,000

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