How To Enter : Visit www.camelsnus.com (“Website”) during the Game Period, look for the “Camel SNUS Pleasure Switch Challenge Instant-Win Game” link, and follow the online instructions to play the Game.
Eligibility : OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND WASHINGTON D.C., EXCLUDING RESIDENTS OF MA AND MI, WHO ARE LEGAL AGE ADULT TOBACCO CONSUMERS AND HAVE A VALID PERSONAL IDENTIFICATION NUMBER (“PID”) AND PASSWORD PROVIDED BY THE SPONSOR. NO PURCHASE IS NECESSARY TO ACQUIRE A PID. PROMOTION VOID IN MA, MI AND WHEREVER PROHIBITED BY LAW.
Timing : Game begins at 12:00:00 p.m. (noon) Eastern Time (ET) on December 15, 2010 and ends at 11:59:59 a.m. ET on January 14, 2011
Limit : Limit one (1) Play per person/PID per day.
Grand Prizes (10): Each Grand Prize winner will receive an iPadTM (16GB, Wi-Fi). Approximate Retail Value (“ARV”): $499.00 each.
First Prizes (140): Each First Prize winner will receive an iPod® (8GB). ARV: $199.00 each.
Second Prizes (200): Each Second Prize winner will receive a $25.00 Visa® Gift Card. Gift card subject to terms and conditions as set by issuer. ARV: $25.00 each.
Total ARV of all prizes: $37,850