How To Enter : During the Promotion Period, visit www.academy.com/backtoschool, to complete the online Registration form and click “submit”.

Eligibility : Academy Sports + Outdoors- Back to School Instant Win Game & Sweepstakes! (the “Promotion”) is open only to legal residents of the United States (excluding New York, Rhode Island, Puerto Rico, U.S. Virgin Islands and Guam) who are 14 years of age or older at the time of entry.

Timing : Promotion starts at 12:01 a.m. Central Time (“CT”) on Thursday, July 8, 2010 and ends 11:59 p.m. CT on Sunday, August 8, 2010 (the “Promotion Period”).

Limit : One (1) game play per person or email address per calendar day

Prize (s):

INSTANT PRIZES AVAILABLE TO BE WON:
Only the number of prizes listed below will be awarded in this promotion.

Five (5) GRAND PRIZES: Dell® STUDIO 15 Laptop Computer (Intel Pentium Dual Core T4200 250GB/3GB). Approximate retail value $449 each.

First Prizes: $50 Academy Sports + Outdoors gift cards are given away daily and there will be a total of 210 given away throughout the promotion. Terms and Conditions of the gift card apply. Approximate retail value $50 each.

SWEEPSTAKES PRIZES:

Five (5) GRAND PRIZES: Dell® STUDIO 15 Laptop Computer (Intel Pentium Dual Core T4200 250GB/3GB). Approximate retail value $449 each.

Total ARV of all prizes: $14,990

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