Eligibility :
Lucky’s We’re Obsessed with Shoes Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry. Employees of Sponsor and Administrator and their immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state and local laws and regulations. Void outside the fifty (50) United States (including D.C.) and where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Promotion consists of a sweepstakes (the “Sweepstakes”) and an instant win game (the “Instant Win Game”).

Timing :
The Promotion begins on August 1, 2008 at 12:01 a.m. Eastern Time (“ET”) and ends on September 9, 2008 at 11:59 p.m. ET (the “Promotion Period”).

How to enter:
Online: During the Promotion Period, go to http://condenast.eprize.net/luckyshoeguide and fill out the online entry form. Complete and submit the online entry form including a valid home address. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the Grand Prize Sweepstakes and advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day.

Facebook (Sweepstakes only): During the Promotion Period, visit http://www.facebook.com and login to your account. If you do not have a Facebook account, follow the links and instructions to create one; creating a Facebook account is free. Once you are logged into your Facebook account, visit http://apps.facebook.com/lucky_shoes and follow the links and instructions to enter the Sweepstakes.

Text Message (Sweepstakes only): During the Promotion Period, using a two-way text-messaging capable device, text SHOE, SHOES, or SHOEFLY, SHOERACK, SHOENEWS, LUCKY, WINSHOES, FALLSHOES, SHOESWEEPS, LUCKYSHOES, SHOES1 and SHOES2, to the short code 467467. If you are not already registered with ShopText, you will receive a text message from ShopText requiring you to text your home phone number to 467467 in order to enter the Sweepstakes. If you do not have a home phone number, you also have the option to text the zip code and street address of your residence to 467467 in order to enter the Sweepstakes.

By Mail (Sweepstakes only): If you wish to enter the Sweepstakes without online access or a text-messaging capable device, send a 3.5″X5″ to 4.25″x6″ piece of paper with your name, address, phone number, and email address (if any) and mail it in an envelope with proper postage to ShopText Lucky Sweeps, 466 Broome St., 2nd Floor, New York, NY 10013. You will receive one (1) entry into the Grand Prize Sweepstakes.

Limit:
Each participant may enter/play one (1) time per day by any method or combination of methods of entry during the Promotion Period.

Prize (s):
ONE (1) GRAND PRIZE: $5,000 Piperlime gift card. Approximate Retail Value (“ARV”): $5,000.

FORTY (40) FIRST PRIZES: $300 Piperlime gift card. ARV: $300.

Total ARV of all prizes:
$17,000

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