Eligibility : THE JEANS FOR LIFE VIRAL SWEEPSTAKES IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES (EXCEPT RESIDENTS OF PUERTO RICO, ALL U.S. TERRITORIES AND POSSESSIONS AND OVERSEAS MILITARY INSTALLATIONS) AND CANADA (EXCLUDING THE PROVINCE OF QUEBEC) (Collectively, THE “ELIGIBILITY AREA”), THIRTEEN (13) YEARS OF AGE OR OLDER AS OF THE DATE OF THEIR ENTRY.
Promotion Period : The 77Kids Jeans For Life Viral Sweepstakes (“Sweepstakes”) starts at 12:00:01 a.m. Central Time (“CT”) on 7/22/09 and ends at 11:59:59 p.m. (CT) on 8/25/09 for online entry (“Online Entry Period”)
How To Enter : You may enter online at www.77kids.com (the “Entry Site”)
Limit : THERE IS NO LIMIT TO THE NUMBER OF ONLINE ENTRIES YOU MAY EARN DURING THE ONLINE ENTRY PERIOD.
GRAND PRIZE (one  will be awarded): The Grand Prize shall consist of the Grand Prize winner winning “Jeans for Life” (which is specifically defined as six (6) pair of US $30 77kids Jeans per year for 77 years). Prize will be awarded as a check made out to the Grand Prize winner in the amount of US $13,860 (approximately $16,104 CAD).
FIRST PRIZE (seventy-seven  will be awarded): Each First Prize consists of a 77kids.com Gift Card in the amount of US $77 (approximately $89.50 CAD).
Total ARV of all prizes:
US $19,789 (approximately $22,977 CAD)
Winners : For an Official Winner’s List, (available after 10/1/09) or a copy of these Official Rules, send a self-addressed, stamped (residents of Vermont and of Canada may omit return postage) envelope to “JEANS FOR LIFE VIRAL SWEEPSTAKES” – WINNER’S LIST – OR – OFFICIAL RULES (please specify which you are requesting), PO Box 56436, Sherman Oaks, CA 91413. Official Rules are also available during the Online Entry Period at the Entry Site.