How To Enter : Visit melloyello.com/ride and follow the instructions.
Eligibility : Mello Yello UTC Program (the “Promotion”) is open only to legal residents of the 50 United States or the District of Columbia who are 13 years old or older at the time of entry.
Timing : The Promotion begins February 27, 2012 at 12:00 p.m. Eastern Time (“ET”), and ends April 30, 2012 at 11:59 p.m. ET (the “Promotion Period”).
Limit : Up to 1 Sweepstakes entry and 1 Instant Win Game play per day during the Promotion Period, regardless of method, not including any Second Chance Codes or additional Sweepstakes entries received with an Instant Win Game winner message. You may enter up to 1 Second Chance Code or Prize Codes per day.
Prize (s) :
Sweepstakes Prizes: 9 PRIZES (1 per Entry Period): A Vespa® LX 50 (the “Vehicle”), color and all details determined by Sponsor in its sole discretion. Approximate Retail Value (“ARV”): $3,299.
Instant Win Game Prizes:
18 FIRST PRIZES: Mello Yello soft drinks for a year, fulfilled as 52 coupons for 1 free fridge pack. ARV: $250.
60 SECOND PRIZES: $25 Hollywood Movie Money gift card, terms and conditions apply. ARV: $25.
120 THIRD PRIZES: $25 Visa gift card, terms and conditions apply. ARV: $25.
1,000 FOURTH PRIZES: 50 My Coke Rewards Points awarded in the form of a My Coke Rewards code. ARV: $2. See mycokerewards.com for redemption and terms and conditions.
5,000 FIFTH PRIZES: 40 My Coke Rewards Points awarded in the form of a My Coke Rewards code. ARV: $1.60.
Total ARV of all prizes : $48,691