How To Enter : Visit http://www.snackpicks.com/tailgating2010.aspx and follow the instructions.

Eligibility : Open to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age or older and possess a valid driver’s license.

Timing : The Promotion begins on 8/12/10 at 12:00:00 PM (ET) and ends on 5/11/11 at 11:59:59 AM (ET) (“Promotion Period”).

Prize (s):

Instant Win Game Prizes: One (1) Grand Prize – A 2011 Ford Edge* FWD Limited 302A with 20″ Chrome Wheels – ARV $41,285/Odds 1:17,000,000 (See below for additional details on car prize). One (1) First Prize – A 3-day/2-night trip for winner and three (3) guests to meet Kirk Herbstreit in Columbus, OH – ARV $5,350/Odds 1:17,000,000.  Seven Hundred Fifty (750) Second Prizes – A Coleman** 50 Quart Tailgate Cooler; includes three (3) coupons good towards free Kellogg’s® and/or Keebler®  products (coupons provided are at Sponsor’s discretion) – ARV $57 ea. /Odds 1:22,667. Total ARV of all Instant Win Game Prizes – $89,385.

Sweepstakes Prize: One (1) Sweepstakes Prize – A 2011 Ford Edge* FWD Limited 302A with 20″ Chrome Wheels – ARV $41,285.

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