How To Enter : Go to www.kelloggs.com/earthday (“Website”) and follow the instructions to complete your entry into the Sweepstakes

Eligibility : Open to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older at the time of entry.

Timing : The Sweepstakes begins on 4/1/11 at 12:00:00 PM Eastern Time (“ET”) and ends on 6/30/11 at 11:59:59 P.M. (ET) (the “Promotion Period”).

Limit : You are limited to one (1) entry per person/wireless telephone number/email address per day – regardless of method of entry.

Prize (s) :

One (1) Grand Prize: A 2011 Ford® Fusion®* Hybrid with Automatic Transmission – ARV $28,825

Total ARV of all prizes : $28,825

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