How To Enter : During the Sweepstakes Period, visit (the “Website”), complete the online entry form with the required contact information (“Entry”) and submit the completed Entry as directed.

Eligibility : The Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia (U.S.) who are at least twenty-one (21) years of age or older as of date of entry (“Entrant”).

Timing : Begins at 12:00 AM Eastern Time (“ET”) on 11/15/10 and ends at 11:59 PM ET on 10/16/11

Limit : One (1) online Entry and one (1) Event Entry per person or email address.

Prize (s):

THREE (3) FIRST PRIZES – Trip for two (2) to attend the 2011 PBR BFT World Finals (the “World Finals”) in Las Vegas, NV, from 10/26/11 – 10/30/11. Trip consists of roundtrip coach air travel from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Las Vegas, NV; five (5) nights’ hotel accommodations (standard room, double occupancy); local ground transportation; two (2) tickets to the 2011 PBR BFT World Finals on 10/26, 10/27, 10/28, 10/29, and 10/30; various Sponsor-selected events and activities; a chance to participate in the Grand Prize Event for the opportunity to win the Grand Prize; lunch with Professional Bull Riders (location and time of lunch and designated riders to be determined by Sponsor in its sole discretion); and a $400 Gift Card. ARV of each First Prize is $4,000.

ONE (1) GRAND PRIZE: A 2011 Ford F-150 custom PBR edition truck (ARV $75,000).

Total ARV of all prizes: $87,000


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