How To Enter : To play for free, during the Promotion Period, go to CheezItTailgateParty.com (the “Website”), complete the online registration form.

Eligibility : Open to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older at the time of entry.

Timing : The Cheez-It™ Tailgate Party Text-to-Win Game (the “Game”) is a Text and Online Instant Win Game that begins on 7/1/11 at 12:00:00 PM Eastern Time (“ET”) and ends on 3/31/12 at 11:59:59 AM (ET) (the “Promotion Period”).

Limit : Limit one (1) Game play per person for the Promotion Period, regardless of method of play.

Prize (s) :

One (1) Grand Prize – A 2012 Ford® Escape®* Hybrid with Automatic Transmission; and a $100 Pre-loaded Bank-issued Debit Card – ARV $25,500.

One Hundred (100) First Prizes – A $100 Pre-load Bank-issued Debit Card.

Total ARV of all prizes : $35,500

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