Milk-Bone 100th Anniversary Contest

Eligibility :
To enter and be eligible to win, you must be a legal resident of the 50 United States or Washington, D.C., be 18 years of age or older, have a valid email address, and be the legal owner of a dog.

Timing :
Starting January 31, 2008 at 9:00:00 AM Central Time (“CT”) and ending September 18, 2008 at 11:59:59 PM CT (the “Contest Period”).

How to Enter :
Online: Visit www.Milk-Bone.com (the “Web Site”). To enter, read these Official Rules and follow the instructions to register and upload a “Photo” (format: jpeg, with a file size of no more than 500 KB) or a “Video Clip” (format: flv, .mov, .wmv; duration: up to 30 seconds; size: under 5 MBs) of you and your dog, of which you must be the legal and registered owner (“Dog”) spending a moment together, or your son/daughter (whether biological or adopted, and who has not reached the age of majority in your state of residence) (a “Child”) and your Dog spending a moment together (see Rule #5 below for Criteria) or you, your Child and your Dog spending a moment together, along with a short essay of up to 250 characters describing the moment. The filename should be comprised of only letters, numbers and the following 2 symbols: “-”, “_” (hyphen and underscore). Photos/Video clips must have been taken/recorded within 180 days of the date of the submission of your entry, and uploaded no later than September 18, 2008 at 11:59:59 PM CT.

Limit :
Limit one (1) entry per person and per email address and per household, regardless of method of entry.

Prize (s):
One (1) Grand Prize: the opportunity for the Winner to sign a $100,000.00 USD contract with the Sponsor (the “Contract”), for the Winner’s Dog to be the “Milk-Bone 100th Anniversary Spokesdog” (the “Spokesdog”) for one (1) year (January 1, 2009-December 31, 2009, the “Contract Term”), plus one (1) digital camera (ARV: $300 USD). Subject to Winner executing the Contract, the Winner will additionally receive $41,390.00 USD that may be used by the Winner to pay for applicable taxes, plus $2,500 USD to subsidize other costs and expenses at the discretion of the Winner.

Ninety nine (99) First Prizes: Finalists (other than the Grand Prize Winner) will receive one (1) digital camera (ARV: $300 USD) each. Manufacturer and model to be determined by Sponsor.

Total ARV of all prizes :
$173,890.00